The Drug Rehab Agency, an addiction marketing agency, has announced their new product offering called The Addiction Marketing Universe. This offering is said to provide a full-circle approach to marketing addiction centers to those seeking help for themselves or a loved one battling addiction.
In the past 12 months, many changes have come to the addiction marketing industry. First, Google stopped serving pay per click ads in the addiction space. Then Congress sent out letters to large call aggregators who have sold calls to recovery centers for a profit.
"The marketing space has changed since we founded seven years ago," said The Drug Rehab Agency CEO Marcus Hansen. "I have watched a lot change over the years, but this last 12 months has been something for the ages. It has proven that if you rely on a single channel for marketing online, you are risking a lot."
Hansen says he has been seeing an increase in the number of treatment center closures over the last 12 months and one can only speculate as to the reason, but it's pretty clear to those in the know. "Marketing is a requirement in the addiction space. You aren't opening a Subway here, people don't just show up," said Mr. Hansen. "That is why we created The Addiction Marketing Universe. This offering provides our clients the opportunity to own their brand before Congress does. With our Addiction Marketing Universe, our clients are in front of prospective patients the minute they enter the research phase, providing them quality information and then continuing the conversation as the prospect continues on their journey to recovery. It's not something new to marketing in general, but very new to the addiction marketing space, which has always been about the immediate short-term result."
The Drug Rehab Agency offering covers all aspects of marketing including display, organic search, paid search, social media, re-targeting and television to generate interest and leads for their clients. Admittedly, this offering isn't affordable for everyone, however, for those that can invest in their brand image, the payoff is substantial.
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