Are negative campaign ads effective? - KULR8.com | News, Weather & Sports in Billings, Montana

Are negative campaign ads effective?

Posted: Updated:
BILLINGS, Mont. -

Are you tired of seeing negative campaign ads?

We know how overwhelming they can sometimes be, but are they effective?

As Election Day approaches political campaigns are heating up with one attack ad after another.

Our political analyst, Lee Banville, says right now campaigns are intensifying their message and a lot of people see that as negative campaigning.

Banville says although a lot of campaign ads are negative, that's what people remember the most over a general or positive message.

Another important point when it comes to negative ads: a big part of the candidates' job is to explain why they're better than the other candidate, according to Banville.

"Part of negative campaigning is just campaigning," Banville said.

Overall, Banville says running for any public office is inherently negative.

Watch the video above for an in-depth analysis from Banville.

  • LocalMore>>

  • Missing People

    Missing People

    Friday, October 19 2018 8:59 PM EDT2018-10-20 00:59:32 GMT

    We have three reports of missing people that you need to hear about.

    We have three reports of missing people that you need to hear about.

  • Billion Dollar Lottery

    Billion Dollar Lottery

    Friday, October 19 2018 8:50 PM EDT2018-10-20 00:50:14 GMT

    The mega millions jackpot now stands at a record-breaking 1 billion dollars and it could still be yours, because a drawing is coming up tonight.

    The mega millions jackpot now stands at a record-breaking 1 billion dollars and it could still be yours, because a drawing is coming up tonight.

  • Local film, "The Blood Hunter," premiers at the Babcock on Saturday

    Local film, "The Blood Hunter," premiers at the Babcock on Saturday

    Friday, October 19 2018 7:44 PM EDT2018-10-19 23:44:55 GMT

     A feature film produced right here in Billings is set to debut this weekend.  The Blood Hunter is a feature film about a man who has lost his family to a pack of vampires.

     A feature film produced right here in Billings is set to debut this weekend.  The Blood Hunter is a feature film about a man who has lost his family to a pack of vampires.

  • Most Popular