KOA Re-brands Campgrounds - KULR-8 Television, Billings, MT

KOA Re-brands Campgrounds

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BILLINGS -

The first KOA ever is here in Billings, and now that same KOA is the first in North America to unveil the new branding system. Our local KOA is now the KOA Holiday.

KOA released its new brand including KOA Journey, Holiday, or Resort. The Journey is KOA's basic campground, convenient for people ready to get back on the road. The Holiday has more amenities like a pool, miniature golf, and deluxe cabins. And the Resort is just that, a resort. The new branding will let campers know what type of specific offerings will be at each facility.

"This will kind of be the Holiday along the Yellowstone River that they'll know that they can just really come here, spend a couple days and then maybe make their way towards National Park, Yellowstone," says Cody Linde, Manager at the Billings KOA.


KOA President Pat Hittmeier believes this change will bring in first time visitors and will help emphasis the overall camping experience at each campground.

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