Meth Ads' Ineffective

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Meth Ads' Ineffective

By Stephanie Domurat

Story Published: Dec 14, 2008 at 7:40 PM MST

Story Updated: Dec 15, 2008 at 7:16 AM MST

BILLINGS - An Australian Academic Journal states that the Montana Meth Project's graphic adds are not effective.

The article says after six months of viewing the ads more teens say using the drug is not a risky behavior. Montana Meth Project administrators say the review is only a "limited analysis".

Yellowstone County Law Officials say the ads are effective. "Over the last couple of years our Meth cases have dropped significantly, we can't say it's only from the Meth ads, but we do believe that they definitely have something to do with the drop in these cases," says Undersheriff Jay Bell.

He says other states have used the Montana Meth Project as a progressive example to combat the drug use.

Monday, Dec 15 at 10:23 AM HDrider wrote ...

I don't think I care what an Australian Journal has to say about the Montana Meth Project. I'll believe my kids, and local police.

Monday, Dec 15 at 5:15 PM aMontanaCop wrote ...

It works. Period.

Monday, Dec 15 at 5:59 PM L. Gregory wrote ...

I have seen the effects meth has had on individuals in the small Mt. community I live in. I can say that meth is not only a teen issue it also is an adult issue. I have witnessed parents hooked on meth and the family unit destroyed. Meth use is an ugly, ugly world and should not be sugar coated. I can not imagine that the adds haven't reached out and affected the minds of us all. Give meth the negative attention it deserves and maybe our youth won't even try it.

Monday, Dec 15 at 8:42 PM Jane wrote ...

I totally agree this is Montana, NOT Australia. I work in county public health and I know for a fact these ads work.

Tuesday, Dec 16 at 2:31 PM Curtiss wrote ...

Join Together 12/11/08-2008 Monitoring The Future. Lloyd Johnston, Ph.D., investigator and Research professor Univ. of Mich stated "trends vary from drug to drug." A few years ago, for example many observers were concerned about the coming epidemic of meth, he belives the negative publicity about the drug's effects have helped cut rates by two-thirds. Need I say more

Tuesday, Dec 16 at 3:10 PM melissa wrote ...

I feel these ads are amazing and I hear about them all the time!!

Tuesday, Dec 16 at 3:41 PM A teen in Billings wrote ...

my friends and I talk about the ads and they are pretty powerful to us. I hope this campaign continues.

Wednesday, Dec 17 at 12:27 PM KMS wrote ...

Listening to what an Austrailian says about a Montana project isn't normal. But on Meth it is.

Thursday, Dec 18 at 5:02 PM Pamela B. wrote ...

I have not seen the Australian Journal, so have no clue how they arrived at their findings. What I DO know is that my adult children, and my grandchildren believe the the MT Meth ads deliver a powerful and strongly effective message and that they absolutely should be continued! When I hear that from family members age 10 through 45, that's good enough for me!

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